Bruel & Kjaer UK Ltd. - PRODUCT NEWS

Bruel & Kjaer's 'Acceleration 2002' strategy goes from strength to strength. Two years ago, Brüel & Kjær launched the new strategy called "Acceleration 2002". The strategy's goal - and Brüel & Kjær's "Vision" - is to become the preferred partner and solution provider to all leading companies and institutions working professionally within sound and vibration test and measurement. As part of the strategy for 2002, a number of initiatives were started. These included: * Strengthening the companies foundation for growth as one global company * Increasing investment in knowledge development * Introducing new initiatives to develop Brüel & Kjær's position in key market segments One of the core initiatives was to establish a new specialised automotive team to develop and expand the sale of the PULSE multi-analyzer platform to the automotive industry - not only the world's major automotive companies but their sub-suppliers and material manufacturers also. Over the last few years, Brüel & Kjær has developed the PULSE platform to serve the needs of automotive sound and vibration test engineers. The recent announcement that Toyota has entered a new cooperation project with Brüel & Kjær is just one example of the continuing success of the Brüel & Kjær strategy plan for 2002. For further information please contact:- Marketing Director Kim Lehmann at Brüel & Kjær's headquarters, Nærum, Denmark. Telephone: +45 45800500 or email: __________________________________________________ For more information, please contact :- Bruel & Kjaer UK Ltd. Bedford House, Rutherford, Close, Stevenage, Herts. SG1 2ND. UK Tel: +44(0) 1438 739000, Fax: +44(0) 1438 739099 E-mail: Website: September 2002
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