Data Translation Ltd. - COMPANY NEWS

Company News - Machine Vision

1). Automated Imaging Association Elects Data Translation¹s
President & CEO to Its Board
Data Translation Ltd. [NASDAQ:DATX] today announced that
President & CEO Fred Molinari was elected to join the
Automated Imaging Association (AIA) Board, a prestigious
North American trade organization devoted to the machine
vision industry.

As part of a 15-member board, Mr Molinari will provide strategic
direction to help AIA further the use and acceptance of machine
vision technology throughout the world.  Mr Molinari will serve a two-year
term effective immediately.

The Automated Imaging Association¹s mission is to promote the use
of image capture and analysis technology through programs that
provide value to its members. Association programs help members
identify and enhance their market position, establish their technology,
and promote their products.

AIA also serves as the industry¹s collective voice on market trends and
"It¹s an exciting time to be associated with AIA.  The machine vision
industry is experiencing phenomenal growth, and it¹s a real honor to be
part of this influential group to foster the advancements and adoption
of machine vision technology, " said Fred Molinari.

Mr Molinari is founder, president, and CEO of Data Translation.  Data
Translation was founded in 1973 and has been a public company since
1985, trading on the NASDAQ under the symbol DATX.  With the
addition of its machine vision solution, DT Vision Foundry, to its
legendary data acquisition product family, Data Translation is poised
to become a total solution measurement company.

DT Vision Foundry is a turnkey system that combines powerful vision tools
with multiple programming environments to provide a robust, flexible,
easy-to-use visual inspection package.  Vision Foundry¹s distinguishing
feature is its unique multi-tier architecture that allows both novices and
advanced programmers to use the system in the manner that best fits their
expertise and application requirements.

AIA President David Dechow commented, "Mr. Molinari will be an asset
to our board. Not only does he bring a wealth of knowledge and vision to
the industry, but he also complements the other board members.
We have an exciting and ambitious agenda moving forward, and
Mr Molinari will be instrumental in helping us achieve our initiatives."

About Automated Imaging Association
Founded in 1984, the Automated Imaging Association (AIA) has 215
members, which include machine vision suppliers, system integrators,
end users, research organizations, and consulting firms.  In addition to
Machine Vision Online, AIA is best known for The Vision Show, the
industry¹s leading tradeshow and conference, its annual Machine
Vision Market Study, and its annual Business Conference.

The Business Conference brings together top executives from machine
vision companies throughout the world.  For more information, visit
Automated Imaging Association¹s website at

About Data Translation
Data Translation, Inc. [NASDAQ: DATX] is a world leader in the design,
manufacture and marketing of high performance data acquisition, imaging,
machine vision, and digital video hardware and software systems.
Founded in 1973 and headquartered in Marlboro, Mass., the ISO 9001
certified company has a worldwide presence, with distribution in more
than 40 countries and subsidiaries in Germany and the UK.

2). Test & Measurement World Honors Data Translation
Data Translation¹s DT Vision Foundry Wins "Best in Test" Award

Test & Measurement World, the leading test publication serving the
electronics industry worldwide, has chosen Data Translation¹s machine
vision solution DT Vision Foundry 2.5 as one of twelve winners of the
"Best in Test" Award for 2000.  According to Test & Measurement World,
these products represent the best test products released between
November 1, 1999 and October 31, 2000.

After reviewing approximately 120 products, Test & Measurement
World¹s technical editors collectively selected the winning products
using the following criteria.

The products had to advance significantly the field of test and measurement
technology in the industries in which the products are used.  In addition,
the products¹ new and unique features had to surpass other similar products
in the marketplace.

"It¹s a great honor to be recognized by Test & Measurement World, which is
considered a definitive editorial source for the test and measurement
industry," said Fred Molinari, President & CEO of Data Translation.  "This
award also reinforces Data Translation¹s leadership position to advance
machine vision technology worldwide."

Introduced in October 2000, Data Translation¹s DT Vision Foundry 2.5 is a
fully integrated, all-in-one machine vision solution that combines powerful
vision tools with multiple programming environments to perform robust,
flexible, easy-to-use visual inspections.  DT Vision Foundry¹s distinguishing
feature is its unique multi-tier architecture that allows both novices and
advanced programmers to use the system in the manner that best fits
their expertise and application requirements.

As the recipient of The Best in Test Award, DT Vision Foundry is eligible to
receive the Test Product of the Year Award, which is Test & Measurement
World¹s Readers¹ Choice Award.  Subscribers to Test & Measurement
World are welcome to vote for one of the twelve Best in Test products
that they believe deserve this highest award of the year. Votes may be
cast online at  The deadline to vote is February 5, 2001.

About Test & Measurement World
Founded in 1981, Test & Measurement World and Test & Measurement
Europe are leading test publications serving the electronics testing industry
worldwide.  Test & Measurement World is published 15 times per year
(monthly, plus twice in February, April, and October) by Cahners Business
Information.  Test & Measurement Europe is published six times a year by
Cahners Europe.  Information about Test & Measurement World can be
found at

For more information, please contact :-

Data Translation Ltd.
Prisma Park, Berrington Way, Basingstoke RG24 8GT. UK.
Tel: +44(0) 1256 33 33 30
Fax: +44(0) 1256 33 33 88

December 2000

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