Premier Farnell extends line card to distribute ARM software development tools in EMEA

Agreement makes a broad suite of tools for ARM® processor-based software development available from Farnell element14

Premier Farnell plc (LSE:pfl), today announced it has extended its franchise with ARM, the global leader in semiconductor IP, to distribute its portfolio of development tools, software and evaluation boards across the EMEA region.

The agreement will see Premier Farnell, the leading high-service distributor of technology products and solutions, extend its current franchise agreement in the Americas to distribute to EMEA, excluding Israel, through its Farnell element14 brand.

This complements Premier Farnell’s ARM Powered® design portfolio, which includes Atmel, Freescale, NXP, STMicroelectronics and Texas Instruments.

With the addition of the ARM portfolio, Premier Farnell strengthens its position as the trusted source of engineering knowledge and solutions that improve design productivity, with the industry’s leading suppliers of design solutions and the element14 Community. Premier Farnell’s technical support engineers will receive training on ARM software development tools to provide first line support for customers.

Speaking about the agreement David Shen, Chief Technology Officer at Premier Farnell, said: “This agreement extends our capability in the EMEA region as we continue to support customers earlier in the design cycle by providing not just hardware products, but also software, services and technology solutions. ARM is a true global leader and its technology is at the forefront of embedded system design.”

“We are pleased to build on our excellent relationship with Premier Farnell to make ARM software development tools available to customers across EMEA,” said John Cornish, executive vice president & general manager, System Design Division, ARM. “This agreement will help Premier Farnell to extend the power of its community of engineers and designers on its eCommerce platform to add even more value to the wider ARM ecosystem.”

About Farnell element14
Farnell element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, Farnell is the trusted source to find the answers and parts you need to keep your project on the fast track, right from the start.

Farnell element14 is the operating business of Premier Farnell plc (LSE:pfl) in Europe.

For news updates from Farnell element14 visit:
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Email: pressoffice@premierfarnell.com
Premier Farnell Key facts

Operations in 35 different countries
4,100 employees
Over 2 million customer contacts in 156 industries
Over 3,500 leading suppliers
Over 400,000 products stocked with access to over four million more on demand
Global leader in legislation RoHS, WEEE, REACH

For more information, please contact:

Farnell element14
Jen Cooke - European PR Manager
Tel: +44 (0) 113 348 4904
Web: www.premierfarnell.com

April 2013

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