Raising funds for the Alzheimer's Society


Retired Company Director treks Iceland's
volcanic terrain in aid of Alzheimer's Society.

Spectacular views of wild, volcanic landscape will unfold
before a retired company director from Basingstoke as
he takes on the land of fire and ice in a fantastic fundraising
challenge in aid of the Alzheimer's Society.

Malcolm Read, retired MD of Ixthus Instrumentation Limited, will be
one of more than forty intrepid trekkers who will experience the
beauty of Iceland as part of a nine-day adventure in July 2006.

Malcolm, who  is well known for his experience in the Sensors
industry, has undergone recent surgery for hip and knee replacement,
and now fit again.
Malcolm said, "I decided to take part in the Iceland trek in support
of my sister-in-law, whose husband is suffering from this dreadful
disease.  I have seen the impact of this cruel disease has on her
and the whole family, and I just want to do something to help.

I have always wanted to go to Iceland to see the amazing landscapes.
So as well as fulfilling an ambition, I will be raising money to help
the Alzheimer's Society to continue to support people with dementia
and their carers, and hopefully enable the Society to keep on searching
for a cure".

Malcolm hopes to raise over £5000 by trekking through mountains,
vulcanoes and larva fields and taking the occasional dip in the natural
hot springs.  The trip will be a challenge to him, following his surgery
earlier last year.  He is looking to industries to sponsor him, and
possibly using this for promoting their businesses.

Neil Hunt, Chief Executive at the Alzheimer's Society, said:
'By signing up for our Iceland Trek, Malcolm is making a big difference
to lives of people who live with dementia, their families and their
carers.  As a charity we rely on the support of people like Malcolm
whose fundraising efforts ensure that we can keep on providing
support and advice, raising awareness and funding research.
We'd like to thank Malcolm for rising to the challenge and wish him
the trip of a lifetime'.

Malcolm will join a group of all ages and from all backgrounds on the
Alzheimer's Society Iceland trek.  The trip starts in the capital, Rejkavik,
where the trekkers will first breaths of pure Iceland air.  The trek starts
for real with a 3-hour walk around Iceland's most famous volcano,
Mt. Hekla.  Malcolm will then journey through the magnificent lakes
and larva fields of Domadalshraun and the multicoloured mountains
of Landmannalaugar.  He will see spectacular views, wade through
icy streams, camp by glacial lakes and bathe in hot springs before
returning to Rejkavik and a free day experiencing Icelandic city life.

Further information on this expedition can be found on the Alzheimer's
Society web site at...

If you would like further information on sponsoring Malcolm
email us at

February 2006

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